Mariana Keller: Entrepreneurial Journalism Blog

Last but not least is our good friend WordPress. Very differently from where I started, I’ve decided to focus on the proof of concept for my business in the beginning stages. Yes, I’ve put aside my technological development-ing ambitions and will direct all my attention to content. This means, instead of developing the masterly, amazing, [...]

Let me tell you a little secret. When I was 14 and a geek, I walked around with a big fat book. Think of the thickest book you know. Well, that was my HTML book. I was the geek who was probably the only one in my class to even know what HTML was. I [...]

So this seems to be the buzzword in cutting-edge newsrooms across the country: how to gamefy news. Games are all the fad right now — here’s an article about gamifying the news experience — but my focus is not exactly the same. In later stages, when I incorporate SuperUsers into the mix, I hope to [...]

From the research that I’ve done and from what we’ve learned in class, I feel like – out of all the options out there – cloud hosting will be the best bet for my site. Here’s why: * The main reason is that cloud computing will allow my site to adapt to my traffic fluctuation. [...]

I’m extremely excited when I think about the future of my business — especially moving beyond web-based to provide all-around access to the platform. Speaking again of CNN iReport, they’ve recently created an iPad app that will allow users to directly upload content from their iPad. It might seem silly or crazy nowadays to think [...]

As a website that will focus on eyewitness news, one of the first questions I get asked is: how will you know someone is reliable? While there’s a whole complex answer to that question, I can tell you one thing: when you’re dealing with visuals – especially video, which is not as easily manipulated on-the-fly [...]

In a previous post, we talked about how APIs will help bring the content to me. Well, I need a place to store that content. In order to create a repository for the flood of info that will be coming in to my servers, I’ll need to manage a MySQL database. How does that work? [...]

So APIs are the cool ways that content holders allow you to plug into their databases and connect what they got to what you got. For my company, my dream would be to plug into a myriad of APIs — Twitter, YouTube, Facebook and Flickr, for instance. In each case, I would like to filter [...]

By outlining 5 forces that shape industry competition, Michael Porter was pointing out that defining the strategy of a business based on its positioning is no easy thing — and is often overlooked by companies.  He indicates that the forces that there are outside forces that influence competition – not limited to simple  x versus [...]

“We are passionate in our opinion that the world has long since exceeded its quota in the mediocrity department.” – this is how Hulu’s mission statement begins. Hulu was skeptically criticized when it was first launched – who could have imagined they would be able to pull it off? Here are the main characteristics I [...]